The survey sample for the 8th annual Global Account-Based Marketing Benchmark has been updated to reflect the state of Account-Based Marketing.
As always, we sought the views of marketing Managers, Directors, and C-suite and VP leaders with full or partial responsibility for the marketing decisions in their organizations. However, our 2024 survey is skewed towards the C-suite, giving us deeper insights into the way ABM is viewed and orchestrated at the senior level.
We have also excluded from our sample companies with revenues less than $50 million, which represented a quarter (26%) of respondents in our 2023 study. This year, 63% of respondent organizations have revenues of between $50m and $999m, and 37% have revenues of $1bn or more.
