Back to basics:
5 steps to optimizing martech for account-based marketing
A guide to the role of martech in Account-Based Marketing and the top challenges preventing supercharged results.
Introduction
The ABM accelerator
5 tips for optimizing your tech stack
Tip 1: Conduct an audit of your martech stack
Tip 2: Involve marketing operations
Tip 3: Align your martech and ABM strategies
Tip 4: Improve the data foundation
Tip 5: Capitalize on your vendor relationship
Changing the game with artificial intelligence
If you have a martech challenge, no matter how big or small, book a Momentum ITSMA insights session and find out how we can solve it.