Coming up

A look at future events you
won’t want to miss

Webinar: Why it pays to invest in current clients over new logos

Many marketers split their budgets and attention evenly between existing clients and new logos. But, at a time when budgets are tight and competition is high, is this the best allocation of resources and the fastest route to ROI?

New data from Momentum ITSMA's Client Buying Index (CBX) reveals why investing in your existing key clients over chasing new logos may be your best bet for long-term revenue growth.

Join our webinar on 24 July to learn why.

Learn why the conventional wisdom of evenly splitting your ABM budget between new and existing accounts may be limiting your growth potential.
Discover strategies to safeguard your most valuable accounts. We'll delve into deliberate approaches to shield these assets from competitive threats and ensure sustained engagement and satisfaction.
Gain insights into identifying and countering potential flanking maneuvers by competitors. Understand how to stay ahead and keep your accounts secure.

Register your place now and watch live for your chance to ask the experts.

Watch this space…

Rethink ABM –
East Coast, USA

If you have colleagues or peers State-side who'd benefit from attending our event or even joining our line-up of speakers, we've got good news: Rethink ABM is heading overseas in October.

For more details, follow us on LinkedIn

Apply to join our
Advisory Board

The role of marketing and go-to-market (GTM) teams in driving client growth is undergoing a transformative shift. Join CMOs and senior marketing leaders for the unique opportunity to shape the future of client-focused marketing.

To find out more, please contact luisa.jones@momentumitsma.com