Test for success

Adhere to these nine statements and you're
on the path to true GTM alignment

1.

We have unified objectives supporting Reputation, Relationships, and Revenue.

We use an integrated planning process for annual priorities, programs, and shared roles.

We have shared KPIs reflecting joint contributions from marketing and sales.

We adopt a client-centric approach with shared responsibility for client insight and the buyer’s journey.

We partner with IT to build and optimize a shared infrastructure and access to dashboards and data.

We provide cross-team operations, training, and ongoing support.

We prioritize shared purpose, understanding, collaboration, and empathy.

We align incentives and recognition programs across sales and marketing.

We have a cross-team community of practice for feedback and continuous improvement.