Acknowledgments

Thanks to our interviewees for

their valuable insights

With thanks to our contributors

Barbara Koenen,
Business Development & Marketing Director, Al TamimiJoanna Thomas,
Senior Marketing and BD Projects Manager, Al TamimiMassimo Ghislandi,
Head of EMEA ISV Marketing, Amazon Web Services Ben Evetts,
Head of Brand, Thought Leadership and Content, CignaJenny Hallatt,
Senior BD Manager, Campaigns and Content, CMSFrank Smietana,
Head of Strategic Content & Insights, State Street Alpha, Charles River Development Karen Quinn,
Senior Director, Brand and Corporate Communications, Finastra Sandi Connors,
Staff Vice President Brand Communications, FM Global Joachim Box,
Vice Head of Global Corporate Marketing, Fujitsu Mervi Virkajarvi,
Head of Content Programs, Fujitsu Ryoma Ohashi,
Senior Director, Head of Thought Leadership, Fujitsu David Gentle,
Global Head of Message and Insight, Fujitsu Shimona Chadha,
Vertical Marketing Head (Americas), HCLTech Andy Schonert,
Director Global Marketing Communications, Hexagon Bhavna Patel,
Marketing Manager, Herbert Smith Freehills

Evelyn Atim,
Head of Marketing for the UK, US & EMEA, Herbert Smith Freehills

Natasha Thornton,
Account Based Marketing, Financial Services, IBM

Samad Masood,
Associate Vice President, Infosys Knowledge Institute, Infosys

Jeffrey Brown,
Global Services Marketing Director, Solutions & Services Group, Lenovo

Bella Ling,
Head of Global Communications, Solutions & Services Group, Lenovo

Terry Rand,
Global Head of Growth Industry Marketing, LinkedIn

Aggie Anthimidou,
Senior Marketing Lead, Global Industry Marketing, LinkedIn

Will Sturgeon,
Head of Content and Thought Leadership, PwC UK

David Jonker,
Vice President, Brand Awareness, SAP

Sarah Dziuk,
SAP Insights Head of Research, SAP

Anna Bernasek,
Managing Director, Global Head of Thought Leadership, State Street

Serge Perignon,
Global Head, Thought Leadership Institute, Tata Consultancy Services

Peeyush Dubey,
Chief Marketing & Communications Officer, Tech Mahindra